Last updated: 20 September 2026
This Cookie Policy explains how VERTEX BUSINESS & TAX ADVISORY LTD (“we”, “us” or “our”) uses cookies and similar technologies when you visit our website at www.vertextax.co.uk (the “Website”).
We use cookies and similar technologies to ensure that the Website functions properly, understand how visitors use the Website, provide certain embedded services and, where you consent, support analytics and other services.
This Cookie Policy should be read alongside our Privacy Policy, which explains how we process personal data more generally.
1. What are cookies?
Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website.
Cookies can perform different functions. For example, they can:
- enable a website to function properly;
- remember your preferences;
- help us understand how visitors use our Website;
- support security and prevent abuse; and
- enable third-party services and content to operate.
We may also use technologies similar to cookies, such as scripts, pixels, tags and local storage. Where relevant, references to “cookies” in this policy include these similar technologies.
2. How we use cookies
We use cookies and similar technologies for the following purposes:
Strictly necessary cookies
These cookies are required for the Website to operate properly or to provide a service you have requested.
They may be used for purposes such as:
- website security;
- maintaining essential website functionality;
- remembering your cookie-consent choices; and
- enabling essential WordPress and Elementor functionality.
These cookies do not generally require your consent where they are strictly necessary for the operation of the Website.
Analytics cookies
With your consent, we use analytics technologies, including Google Analytics, to understand how visitors use our Website.
This may allow us to understand information such as:
- which pages are visited;
- how visitors navigate the Website;
- how frequently pages are accessed;
- how visitors interact with the Website; and
- general information about Website traffic and usage.
We use this information to help us understand Website performance and improve the Website and our services.
Analytics cookies are not strictly necessary for the Website to function and therefore we seek your consent before using them.
Advertising and Google services
Our Website may use Google Ads-related technologies.
Although we currently do not use these technologies for remarketing or behavioural retargeting, certain Google services may involve cookies or similar technologies.
Where consent is required, these technologies will only be activated after you have given the appropriate consent through our cookie consent mechanism.
Embedded content and third-party services
Our Website may contain content or functionality provided by third parties. These services may use cookies or similar technologies when you interact with them.
We currently use or may use the following third-party services:
- Google reCAPTCHA – to help protect forms and the Website against spam, abuse and automated activity;
- YouTube – to display embedded video content;
- Calendly – to enable visitors to schedule appointments or consultations;
- Google Maps – to display maps or location information; and
- Google services, including Google Analytics and Google Ads.
Depending on the service and how it is configured, these third parties may process information about your device, browser or interaction with the relevant service.
Where these technologies are not strictly necessary, we will seek your consent before they are activated.
3. Cookie categories
Our cookie consent mechanism categorises cookies and similar technologies according to their purpose.
The categories may include:
| Category | Purpose | Consent required? |
|---|---|---|
| Strictly necessary | Website functionality, security and remembering essential preferences | Generally no, where genuinely necessary |
| Functional | Enhanced functionality and third-party features | Yes, where not strictly necessary |
| Analytics | Understanding Website usage and performance | Yes |
| Advertising | Advertising and related tracking technologies | Yes |
The exact cookies used by the Website may change from time to time as we add, remove or update Website functionality.
4. Third-party cookies
Some cookies and similar technologies may be placed by third parties rather than directly by us.
These third parties may include providers such as:
- Google;
- YouTube;
- Calendly; and
- other service providers whose functionality is incorporated into the Website.
Third-party providers may process information in accordance with their own privacy policies and terms.
We recommend reviewing the relevant third party’s privacy information where you require further information about how that provider processes information.
5. Your cookie choices
When you first visit our Website, you will be presented with our cookie consent mechanism.
You can:
- Accept all cookies;
- Reject non-essential cookies; or
- Manage your preferences and choose which categories of cookies you allow.
You are not required to consent to non-essential cookies in order to browse the Website.
Where consent is required, we will not set or access the relevant non-essential cookies or technologies until you have provided the appropriate consent.
You can change or withdraw your cookie preferences at any time using the cookie settings available on our Website.
Withdrawing consent will not affect the lawfulness of any processing carried out before your withdrawal.
6. How long cookies remain on your device
Cookies may be either:
- session cookies, which are deleted when you close your browser; or
- persistent cookies, which remain on your device for a specified period or until you delete them.
The duration of individual cookies varies depending on their purpose and the provider that sets them.
Because the cookies and third-party services used on the Website may change, our cookie consent system and cookie scan may contain the most up-to-date information about individual cookies.
7. Managing cookies through your browser
You can also control or delete cookies through your browser settings.
Most browsers allow you to:
- view cookies stored on your device;
- delete existing cookies;
- block cookies;
- allow cookies only from particular websites; or
- configure your browser to notify you when cookies are being set.
Please note that blocking strictly necessary cookies may affect the functionality of the Website.
8. Legal basis and applicable legislation
Our use of cookies and similar technologies is subject to the Privacy and Electronic Communications Regulations 2003 (PECR) and, where the information obtained through those technologies constitutes personal data, applicable UK data protection legislation.
Where consent is required, we rely on your consent to place or access the relevant cookies or technologies.
Consent must be freely given, specific, informed and unambiguous. You can withdraw your consent at any time.
The Information Commissioner’s Office (“ICO”) guidance confirms that organisations generally need to obtain consent before using non-essential cookies, including analytics cookies, and must provide clear information about the technologies they use and their purposes.
9. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to:
- the cookies and technologies used on the Website;
- the services provided through the Website;
- applicable laws or regulatory guidance; or
- our business practices.
Any updated version will be published on this page with the revised “Last updated” date.
10. Contact us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
VERTEX BUSINESS & TAX ADVISORY LTD
167–169 Great Portland Street
5th Floor
London
W1W 5PF
Email: admin@vertextax.co.uk
Website: www.vertextax.co.uk
Company number: 17198298
11. Further information
For more information about how we process personal data, please see our Privacy Policy.
You can also find further information about cookies and similar technologies in the guidance published by the Information Commissioner’s Office.